Opt-in, permission-based marketing is not only more ethical and less intrusive for consumers, but it means that your list is full of interested potential customers who are much more likely to engage with you.
One of the reasons why email lists are so valuable is that they are populated by subscribers who have made a conscious choice to be there. 5 Best practices for email list management 1. For customers that haven’t engaged for some time and are seemingly no longer interested in your brand, you should consider customer reactivation campaigns to try to win back their attention.Īn example of Unengaged Subscribers’ segment that could be excluded from the recipients’ list for generating better results. Make sure your provider allows automated remailing for those emails that weren’t opened the first time around, with tweaks to the subject line to make it more noticeable. Automated remailing and reactivation: With an average of only 18% of promotional ecommerce emails opened, giving them a second chance at life is a must.The subject line that generates the highest open rate is then automatically sent to the remainder of the segment, giving your campaign the best chance of success. Testing: With A/B testing, you can send emails with various subject lines to a small portion of each segment and see which generates the highest open rate.This way, you can target customers with relevant offers based on their preferences and behavior, for example, what kind of links they click on, and what kind of products they enjoy browsing. Contact tags: Contact tags help segmentation by assigning labels to your subscribers based on their activity.Other useful data points that can be used for email segmentation include things like age, gender, location, and signup date. Check if your email provider allows you to segment contacts based on a large variety of detailed metrics, from basics such as customers who’ve previously placed orders or opened and clicked on your campaigns, to those that browsed a specific product. Segmentation: Today’s customers expect highly-relevant marketing, and the better you can segment your subscribers, the more personalized your emails will be.Four features to look for include the following: This applies to managing your email list too, and most email marketing platforms will offer various features to make this easier and more effective than ever before. If you’re not, then you should be! There’s simply no time or need to be manually attending to repetitive marketing tasks. If you’re reading this, you’re likely already using marketing automation software.
Choosing the right email marketing software Let’s have a look at what’s available, what kind of features you can expect, and how they can help you to build and maintain a killer email list. Luckily, there are plenty of smart, user-friendly software options that can automatically manage and segment your lists for you. The caricature of irrelevant mailing by D. But first, let’s find out why we’re doing all this in the first place.
In this article, we’ll check out some of the best software available to help you manage and segment your list, and introduce some best practices that you can easily incorporate into your email marketing strategy. It’s not simply a matter of adding contacts and forgetting about it-you need to keep your subscribers happy and engaged with highly-relevant and personalized emails, and swiftly drop contacts that aren’t interested in what you’re offering.
With email marketing still the top channel for ROI, delivering an astonishing $40 for each $1 spent, we all want to know how to successfully manage a healthy and lucrative email list. Yes, I’ve even heard a marketer refer to his email list as his ‘baby.’ Building and nurturing an email list, from the sign-up of your very first subscriber all the way to a thriving, bountiful source of revenue, is an ongoing process akin to keeping a garden, or raising a child.
When you think about it, you begin to understand why. You often hear marketers speaking in reverent tones about their email lists, discussing the importance of ‘hygiene’ and keeping it ‘healthy’ as if it’s some kind of precious and fragile living organism.